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Why is Canon Europe involved in the WEEE Man initiative?
The RSA WEEE Man is an environmental awareness initiative from the RSA and Canon Europe. Canon Europe has become involved with the WEEE Man project to help promote and
encourage better waste management and recycling in our community from businesses to consumers.

In line with UK government's proposed implementation of the European Union WEEE Directive from January 2006, this project is designed to draw consumer awareness to the enormity of the electrical waste problem in the UK and Europe as well as the actual contribution their own household waste has on the wider problem.

Further information: about Canon Europe is available at: www.canon-europe.com/environment
Canon Europe media enquiries:
Ann Morgan
Corporate PR Manager, Canon Europe
Tel: 020 8588 8000
Email: ann.morgan@canon-europe.com

Sarah Griffiths
Nelson Bostock Communications
Tel: 020 7229 4400
Email: sarah.griffiths@nelsonbostock.com


Reco-Vie (Recycling) Limited, was formed by its three principals Carl Oliver, Mark Hadley and Nicholas Catling. Collectively, the Company's principals have been in the vanguard of the UK and European Recycling Industry.
Importance of the RSA WEEE Man
The principals of Reco-Vie (Recycling) Limited have been in long-standing discussions with the RSA, since the beginning of this concept.

Once planning began in earnest for the RSA WEEE Man, Reco-Vie has taken an active interest in this unique project, as we see educating the public about the impact of these wastes is as important as the recycling process itself.

Electrical and Electronic Items are one of the few categories of waste which are actually increasing in volume over time. Our present lifestyles are hugely dependent upon a large variety of manufactured goods, which would for many people be inconceivable to live without. These goods come with an environmental price tag, as yet unrealised.

The success of the impending WEEE Directive will rely largely, on how the public behave with respect to such wastes. The more E-scrap that can be separated by householders and businesses from the present homogeneous waste streams, and returned to dedicated recovery sites, the better will be the recover of these, often hazardous materials, and less will enter landfills, or other environmentally unacceptable disposal routes.

We see the RSA WEEE Man as a superb opportunity to lift awareness of these wastes with the whole population, and its construction and appearance will grip the vivid imagination of children who are, in the end, the next generations' recyclers.

Reco-Vie (Recycling) Limited can be contacted at:
Email: info@reco-vie.com
Website: www.reco-vie.com


BT is delighted to support WEEE man as it seeks to raise awareness of the environmental impacts associated with electrical and electronic equipment.

Throughout our business we focus on the responsible and ethical management of both, the products that we provide to our customers and the equipment we use to operate our networks, from inception to ultimate use and beyond. The concept of the WEEE man mirrors our own activity and will be a great catalyst for changing consumer behaviour during 2005.

In September 2004, for the fourth year running, BT was ranked as the world's top telecommunications company in the DowJones Sustainability Index.

BT is in the communication business - 5 million broadband connections and a new network infrastructure for the 21st century giving customers control, choice and flexibility like never before.

Website: http://www.groupbt.com/Societyandenvironment/index.htm


Siemens, headquartered in Berlin and Munich, is one of the world’s largest electrical engineering and electronics companies. Siemens provides innovative technologies and comprehensive know–how to benefit customers in 190 countries. Founded more than 150 years ago, the company is active in the areas of Information and Communications, Automation and Control, Power, Transportation, Medical, and Lighting.

"With domestic appliances representing 60% of all products by tonnage falling under the future WEEE legislation we clearly have to do more than comply with these new regulations. Clearly the environmental impact during the product life cycle is a challenge in itself. Similar to the Quality Management Standard ISO 9001 all our factories have an environmental management systems according to the international standards ISO 14001.

We would actually have liked to see the policy makers pay more attention to ecological considerations especially as regards resource management. Siemens fully support the RSA’s WEEE Man initiative because it raises the debate on the WEEE directive and key environmental issues. The challenge is to design products that last longer, cost less to recycle, are affordable to consumers, use less energy and are produced in an environment that is environmentally friendly." - Uwe Hanneck, CEO BSH Domestic Appliances Ltd

Website: www.siemensappliances.co.uk


NESTA, the National Endowment for Science, Technology and the Arts, is all about innovation. Through a range of pioneering programmes, we invest in talented people and ground-breaking ideas. On a wider scale, we work to improve the climate for creativity in this country, acting as a catalyst for change and helping the UK fulfil its potential.

Website: www.nesta.org.uk


Fonebak is the leading provider of mobile phone reuse and recycling solutions. We work with every network operator and many major retailers in the UK and across Europe helping to collect the millions of unwanted handsets and put them to good use.

At Fonebak, we believe in combining the needs of business with a passion for the environment. By marrying sound environmental management with an easy way for network operators and retailers to collect phones, we are able to provide affordable communications to developing countries – creating a circle of good business practice.

Fonebak was recently awarded the Queen’s Award for Enterprise and has received numerous business and environmental awards, ISO certifications, and government endorsements.

Website: www.fonebak.com

RSA WEEE Man Project Team


RSA WEEE Man Project Director
Director, Giraffe Innovation Limited

Rob Holdway trained and practiced as an industrial designer before moving into management consultancy. He is co-founder and Director of Giraffe. Specialising in innovation management and sustainable design.

Rob is one of eight advisors representing the UK Government (DTI/DEFRA) Envirowise programme advising British business on the WEEE (Waste Electrical and Electronic Equipment) Directive and cleaner design. He is also a Technical Advisor to the DTI WRAP – Waste & Resources Action Programme.

Rob has an M.A. from Brunel University and spent 4 years as a Research Fellow (Dept. Industrial Design Engineering) at the Royal College of Art working on the Good Design Practice Programme with Cambridge University.

Giraffe works with global companies, Government and small companies in the UK, United States and China. Clients include Smiths Industries Plc, Dyson Limited the DTI Manufacturing Advisory Service, Environment Agency and Jahwa (Shanghai).

Through the UK Government Envirowise programme Rob has worked with over 60 companies on cleaner design, including advice on WEEE, RoHS, (Restriction of the Use of Certain Hazardous Substances) EUP (Energy Using Products Directive) and Packaging eco-design. Most of the time he spends helping companies avoid 'doing the wrong thing well'. Rob has been a Fellow of the RSA for 10 years and is Director of the RSA WEEE Man project.

Contact: r.holdway@giraffeinnovation.com



Paul Bonomini graduated in theatre design at Central School of Art in 1980. The following year he was living in Tokyo studying Kabuki theatre. He worked extensively in the theatre - primarily opera - as assistant designer for such companies as The Royal Opera House; La Scala, Milan; Teatro Communale, Florence, English National Opera; Bregenzer Festspiele.

Current projects include: PARADISE TRANSFORMED - The Private Garden for the Twenty First Century. This is a large touring indoor exhibition. It is a journey through 15 contemporary gardens realised as full scale environments - using a combination of real plantings and virtual reality techniques. The visual experience is further enhanced as the visitors follow the flowing stream which links the gardens - they will actually feel everything from the cold of a frozen Japanese garden to the hot dry winds of the Arizona desert. Venues will include: New York, London, Paris and Tokyo.

Website: www.bonominiassociates.com


Stage One Creative Services Limited is acknowledged as one of Europe's leading scenic contractors with an average turnover of £5 million per annum.

It provides scenic solutions and environments to the corporate communications, event, entertainment and leisure industries producing innovative solutions for public events, films, conferences, presentations, product launches, television productions, theatres, museums and visitor centres.

The operation is run from a 46,000 sq ft purpose built production and office facility in North Yorkshire, employing over 60 full time staff. This facility was originally the Hangar Staging/Q Motion base that has been developed to integrate its operations and resources into a single site with state of the art manufacturing capability.

Contact: mark@socs.co.uk


Hugh Knowles is the creator of the WEEE man concept. He is a Senior Sustainability Advisor at Forum for the Future, the UK’s leading sustainable development charity, providing strategic advice to the Forum’s corporate partners and developing projects exploring innovation and sustainability. He recently co–authored their report "Wasted Opportunities" looking at the barriers to recycling in the UK.

Hugh has worked extensively on the social and environmental impacts of technology. Before joining Forum, he worked as a Senior Project Officer at UK CEED, an independent charitable research foundation, where he recently led a study investigating the growing problem of electrical waste. He has a BSc (Hons) in Biological Sciences from Edinburgh University and his other interests include the development of social enterprise and exploring new ways of communicating and addressing environmental and social issues. One day he would like to move to the the West Country, live near the sea and have enough time to rediscover surfing, pottery and carpentry.


After a sabbatical from his former employer (IBM Business Consulting Services) that was spent primarily in Brussels working for the European Commission’s Enterprise Directorate General, Mark returned to the UK.

As well as developing the original WEEE Man proposal submitted to the RSA, and sitting on the steering group of the WEEE man, Mark has project managed public sector contracts between IBM and the UK’s Office of Government Commerce, been a freelance writer on European R&D projects, and has recently set-up and runs a small specialist event and environment design organisation – Oasis Specialist Tent Hire. He is also studying for an MBA at Warwick University in what little spare time remains.


Paul Crake is Programme Director of the RSA (Royal Society for the encouragement of Arts, Manufactures & Commerce).

He is responsible for the development and delivery of all the RSA's long-term projects, and for its prestigious national lecture programme. The Society has a portfolio of more than a dozen projects which range from engaging the commercial sector in bringing fresh water to the developing world, via a rethink from first principles of intellectual property, to a public commission on the way the UK manages illegal drugs.

Before joining the RSA in 1998, Paul spent three years as Communication Director of the Design Council, and ten years in a variety of arts, change-management and communication roles in local government.


Associate Consultant Giraffe Innovation Limited

Sibylle Frey was responsible for developing the ecological footprinting tool used in the RSA WEEE Man project. Sibylle holds a PhD from Brunel University, UK, in the area of Industrial Ecology and Environmental Sustainability, specialising in ecological footprinting and life cycle assessment for electronic products. Sibylle has presented research papers at international conferences in Europe and the United States. She also holds a life science degree from the University of Applied Sciences in Hamburg, Germany.

Sibylle also leads the Global Footprint project for the North East of Scotland, funded by WWF and the Scottish Executive. Before her PhD research, Sibylle worked at senior management level in the airline industry with extensive business experience in project management, nation-wide implementation of quality assurance systems, management of environmental issues, and public relations. During this time, she developed, coordinated and managed many environmental projects and procedures. She has also been an invited speaker for conferences at government and industrial levels.


Dr. Vicky Lofthouse FRSA is a Research Fellow in Sustainable Design in the Department of Design and Technology at Loughborough University, UK. For the past seven years she has been very active in developing research in the field of Sustainable Design, initially at Cranfield University then at Loughborough. Vicky has a 1st Class Honours degree in Industrial Design and Technology and two years design consultancy experience at Johnson Haigh Rogers. Vicky has worked on collaborative research projects in the field of Sustainable Design with many prestigious companies including AB Electrolux, GlaxoSmithKline and The Boots Company. She also has 4 years ecodesign consultancy experience working for clients such as Giraffe Innovation, ITDG and GlaxoSmithKline.

Vicky's research focuses on ecodesign and sustainability, and includes; investigating how to engage designers in ecodesign, improving the ecodesign performance of product & packaging design, and using creativity to develop innovative solutions. She has a growing presence for her research on the international stage, having been an invited speaker to events in France and China. She is a reviewer for two international journals, has written 19 papers for international conferences and journals, and is currently writing a book on Ecodesign. Vicky run's the UK based Sustainable Design Network which aims to develop partnerships to encourage the implementation of Sustainable Design, and attracts over 190 members from Industry, Academia and Public Bodies.


A visual communications designer who develops meaningful, user-forcused communications systems in both analogue and digital media. Provide strategic creative direction and use a combination of information design, interaction design and ideneity desing to develop brand-reinforcing user expereinces from ceonception to execution.

Website: www.kluever.info


Chosiallno Ferrente and Christopher Potter co-founded Grassblades in 2001. Their focus is to produce more than just innovative interface design by adapting the user experience and site navigation to focus around users and their needs, enabling intuitive interaction with the information. They create online experiences that satisfy both users requirements and are strategically aligned with their client’s business objectives.

Grassblades offers a range of services from information design, concept development, prototyping and project management through to production and implementation for digital media including interactive 3D. Projects worked on include: BBC, Design Council, Marks & Spencer, National Curriculum Online, Real Networks & The Press Association.

Grassblades were responsible for developing and implementing the WEEE Man website, working closely with Anja on usability and functionality for the information architecture and interaction. They translated the user interface designs into HTML templates compliant with W3C standards and produced the Flash footprinting tool.

For more information and details on projects, visit www.grassblades.com


Hugh Knowles came up with the original concept and developed the idea with Mark Fremantle. Both are Fellows of the RSA.
We would like to thank
Alan Duckenfield of RID UK/BRUCE METALS for supplying computer WEEE for the WEEE Man. Also thanks to Melinda Bridges–Briggs, RSA Development Manager & Michaela Crimmin RSA Head of Arts and Mark Dowling from British Telecom.



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